Email Industry Moves To Fight Spam-Scammers

The big email companies, Yahoo!, Gmail, Microsoft, & AOL have joined forces with some other major companies to publish and distribute email standards that they say will help email receivers identify Spam-Scam emails–otherwise known as, “phishing.”

The email companies along with companies such as Bank of America, Facebook, Paypal and American Greetings have published the website DMARC.org.

DMARC stands for “Domain-based Message Authentication, Reporting & Conformance.” It is a technical specification created by these companies in an attempt reduce the potential for email-based abuse.

DMARC standardizes the way email receivers complete email authentication using the well-known and long-established SPF and DKIM mechanisms. Senders who use AOL, Gmail, Hotmail, Yahoo! and any other email receiver implementing DMARC will see consistent authentication results when their messages are sent.

DMARC.org hopes to encourage senders to more broadly authenticate their outbound email which can make email a more reliable way to communicate.

DMARC.org also has published a Frequently Asked Questions page that explains what email list owners can do to improve their email deliverability. Our sister site, BizGrowthProBlog.com also has an article on email deliverability called “How To Improve The Deliverability Of Your Transactional Emails–4 Quick Tips.”

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Posted by Elizabeth Samson on Jan 31 2012. Filed under Business News, Featured News. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.