Free Webinar Looks At Multi-Channel Marketing

Target Marketing announced its free webinar that will look at multi-channel marketing which will be held on Wednesday, November 2, 2010 at 2:00 p.m.

The webinar will look at the effectiveness of postal and email marketing in today’s economy. A well-executed campaign that uses both email and direct mail can vastly improve marketing results.

The webinar will explore how the multi-channel marketing approach will help marketers capture mindshare, improve conversion rates and increase the return on your marketing investment.

Studies and reports have shown that marketers who deploy a variety of marketing weapons, particularly email marketing and direct mail marketing, can see significantly improved sales results.

Because email can be a much more cost-effective marketing weapon, many marketers choose to scale back their direct mail marketing. However, a direct mail marketing campaign can help to add credibility and user mindshare if done appropriately.

The upcoming Target Marketing webinar promises to show attendees:
* How to effectively utilize multi-channel marketing for better ROI and more market share.
* How to increase response rates by employing the “IOU Principles”
* The five critical elements to consider when creating your campaign including: branding, timing, the list, the call to action and analysis

To register for the free webinar, click HERE, or visit Target Marketing.

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Posted by John Timmons on Oct 26 2010. Filed under Business News, Featured News, Marketing News. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.